A performative definition of waste prevention.

The increasing importance being placed on waste prevention in European waste governance raises the question of how waste prevention is defined in practice. This paper presents a qualitative analysis of a sample of fifty-one Swedish waste prevention initiatives with the purpose of identifying which kind of actions are imagined, promoted, and set into motion under the label of waste prevention. The analysis shows that despite their apparent variety, the initiatives in the sample boil down to three main types of actions: raising awareness about the need to prevent waste, increasing material efficiency, and developing sustainable consumption. In contradistinction to the formal definition of waste prevention in the European Waste Framework Directive (2008/98/EC), what emerges from analyzing the initiatives in the sample is a performative definition of waste prevention as something heterogeneous, contradictory, and evolving. Such a definition of waste prevention in practice provides an understanding of the organizational dynamics of waste prevention.